Salesforce Acquires MuleSoft

Salesforce announced today that it has signed an agreement to acquire MuleSoft, a company that makes software to integrate disparate enterprise software systems. The mixed cash and stock deal is worth approximately $6.5 billion, according to a press release.

Salesforce (NYSE: CRM), the global leader in CRM, and MuleSoft (NYSE: MULE), the provider of one of the world’s leading platforms for building application networks, have entered into a definitive agreement under which Salesforce will acquire MuleSoft for an enterprise value of approximately $6.5 billion.

Comments on the News:

  • “Every digital transformation starts and ends with the customer,” said Marc Benioff, Chairman and CEO, Salesforce. “Together, Salesforce and MuleSoft will enable customers to connect all of the information throughout their enterprise across all public and private clouds and data sources—radically enhancing innovation. I am thrilled to welcome MuleSoft to the Salesforce Ohana.”
  • “With the full power of Salesforce behind us, we have a tremendous opportunity to realize our vision of the application network even faster and at scale,” said Greg Schott, MuleSoft Chairman and CEO. “Together, Salesforce and MuleSoft will accelerate our customers’ digital transformations enabling them to unlock their data across any application or endpoint.”

MuleSoft: One of the World’s Leading Application Network Platforms
MuleSoft provides one of the world’s leading platforms for building application networks that connect enterprise apps, data and devices, across any cloud and on-premise. More than 1,200 customers, including Coca-Cola, Barclays, Unilever and Mount Sinai, rely on MuleSoft to change and innovate faster, deliver differentiated customer experiences, and increase operational efficiency.

Acquisition to Accelerate Customers’ Digital Transformations
Together, Salesforce and MuleSoft will accelerate customers’ digital transformations, enabling them to unlock data across legacy systems, cloud apps and devices to make smarter, faster decisions and create highly differentiated, connected customer experiences.

MuleSoft will continue to build toward the company’s vision of the application network with Anypoint Platform, and MuleSoft will power the new Salesforce Integration Cloud, which will enable all enterprises to surface any data—regardless of where it resides—to drive deep and intelligent customer experiences throughout a personalized 1:1 journey.

As part of the world’s #1 CRM company and fastest growing top 5 enterprise software company, MuleSoft will be able to accelerate its growth and deliver even more innovation to its customers at scale

Salesforce.com discontinued SalesforceIQ/RelateIQ CRM

Salesforce.com discontinued previously acquired solution SalesforceIQ (ex-RelateIQ) and urged users that look for GDRP support to migrate from SalesforceIQ to different CRM package.

By default it offered all SalesforceIQ users equally priced Sales Cloud package (Professional).

Also Salesforce posted series of migration instructions to help migrating leads and opportunities from Salesforce IQ to Sales Cloud.

Mobile app SalesforceIQ will be supported for SalesCloud users.

 

What is SalesforceIQ?

Salesforce is based on Relate IQ, software described as a relationship intelligence platform, which Salesforce acquired in 2014.

RelateIQ was created with the idea to reimagine how customer relationship management works by automating, simplifying, and deepening the way sales professionals engage with customers and prospects. RelateIQ built the world’s first Relationship Intelligence technology, bringing predictive analytics and data-driven insights via automatic data capture into CRM technology; this has made it easier for companies to communicate and collaborate with sales teams to close deals faster.

Customer Spotlight: Asana

When seasoned tech entrepreneur Kenny Van Zant started leading the young startup’s business e orts, he knew that the team would need solutions to track its sales processes. Van Zant had seen rsthand what could happen if a company waited until things escalated out of control before putting sales and support solutions in place, and he didn’t want that to happen at Asana. Then he discovered SalesforceIQ.

Asana uses SalesforceIQ to track sales activity, customer success programs, and post-sales work ows with customers that include other fast-growing startups such as Rdio and Uber. Instead of sending internal emails, teammates use SalesforceIQ to comment in the data stream. This keeps conversations in context, while also reducing email volume. Teammates assign follow-ups when they hand deals o to colleagues, which further streamlines the way customer-facing teams work together.

Salesforce Positioned in the Leaders Quadrant of the Gartner Magic Quadrant for Configure, Price and Quote Application Suites

SAN FRANCISCO, Feb. 1, 2018 /PRNewswire/ — Salesforce [NYSE: CRM], the global leader in CRM, today announced that Gartner, Inc. has positioned Salesforce as a Leader in its 2018 Magic Quadrant for Configure, Price and Quote (CPQ) Application Suites for Salesforce CPQ. Empowering companies to accelerate sales growth, Salesforce CPQ automates the quoting, pricing, contracting and billing processes.

“Salesforce CPQ arms sales reps with a fast, integrated and visually-rich quote-to-cash process—delivering increased productivity and sales,” said Pascal Yammine, SVP & GM, Salesforce CPQ. “We believe this placement reinforces our industry leadership and commitment to our customers to deliver a faster and simplified sales process.”

According to Gartner, “configure, price and quote (CPQ) application suites enable sales organizations to automate and optimize the creation of quotes and capture of orders. CPQ is part of the larger quote-to-cash business process. Some vendors are building or acquiring CPQ, contract life cycle management, sales performance management, order orchestration, price optimization and billing capabilities to offer a one-stop solution for the entire process. Leading CPQ solutions support the creation of quotes and capturing of orders across multiple channels of customer interaction (such as direct sales, contact center, point-of-sales, resellers, and customer self-service).”

Additional Information

Connect with Salesforce

About the Gartner Reports
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Salesforce
Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: http://www.salesforce.com.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.

SOURCE Salesforce