A History of the Search Engine Optimization (SEO) Industry
In the beginning, Search Engine Optimization was a simple task. One could just throw in as many keywords and phrases as possible and create a relevant tag and Google’s index would give it a high ranking. Unfortunately for us, things have changed a bit; Google has wizened up, and learnt that they must rely on more than just keyword density to determine Page Rank. Today, Google uses over 200 determining factors to decide a websites position in its indexes.
Google was forced to adapt again, they wanted to create a system that would apply value to every link on your page, if the link was relevant to the information on your page, it would score higher, if it was a useless link acquired in trade or from a quick purchase, it would score much lower if anything at all. Of course the more valuable links you have, the higher your Page ranking in the index.
Every year Google invests more and more money into their algorithms in order to protect their functionality. They want to ensure that relevance remains a top priority when indexing websites.
When Google employed its “Big Daddy” update, sites that had been swapping links and webmasters that had been purchasing them excessively were punished. Some were even banned from the search engines for their actions
The key to scoring a high ranking in Google’s index is to essentially write for your audience, not for the search engine. If you write naturally your website will be recognized by Google for that and will score higher.
Here are a few more tips to help you out:
- Flash and JavaScript sites are un crawl able by search engines! Avoid them!
- Predict what phrases or words your audience will use when looking for you in Google’s search bar, incorporate them into your articles.
- Contact other sites closely related to yours and share links. These related links will score you points ( Avoid excessiveness )
When utilizing SEO strategies, do try to avoid confrontation with marketing strategies!
The two have a past of not blending well. Instead try to apply them into each other, find a comfortable median in which you can advertise your site while collecting back-links at the same time. Sites like Digg, Reddit, and community forums are fantastic promotional tools.
Remember these key points and you’ll be fine!
- Design your site for your audience, not your favorite search engine.
- Stay away from irrelevant links; they may harm you in the long run.
- Explore popular relevant sites and inquire about a partnership or shared link.
Trying to fool search engines is just that; foolish. Instead of trying to earn a higher page rank by “beating the system” just earn it; collect, build, or write quality content and you will success will find you.
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